I'd currently put myself in the category of reluctant customer for one hire car company. Having had a no hassle flight that arrived on time, a colleague and I waited for 50 minutes at Edinburgh airport to pick up our hire car - almost the same time as our flight from Stansted!
Now, perhaps everyone was in a pretty ...
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This is the title of a book written by Paul Smith, the great British Designer and it is absolutely the approach to business that we need to guide us to enhance the customer service we offer.
In the sheer busyiness of our days we replicate/ copy - it is human nature after all. We are programmed to ...
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