Our reflection on ‘Tribes’ ties in with an interesting report on Newsnight recently. The focus of this report was analysing how we can reclaim our status of ‘Cool Britannia’ and get our industries moving again to flourish as a nation. The report found that there is a trend amongst new businesses. They no longer seek out the opportunity to be large and money-spinning but rather they want to be able to flourish, employ people and create a place of work that is enjoyable, satisfying and profitable. They used the analogy of a tree, it doesn’t grow to be the biggest amongst its peers it gets to a certain height, then grows out and flourishes.
What would enable your organisation to flourish? What differences in the way you could operate would help with this aim?
For those of you interested in wikis the origins of the phrase are interestingly penned out here
So what’s the connection between generating tribes and your organisation flourishing?
We can spend so much time thinking about how to connect with our customers and our Brand image that we overlook the need to connect with our staff. Your people are your biggest tribe, and the largest group who can help you make that connection in every transaction they perform on behalf of your company.
What single action could you initiate that would start to develop a tribe within your organisation?
Quick check to help you decide whether this is important to you or not.
As the ‘human face “ of your business, are your people talking passionately about where they work and recommending their company to friends and family to join them as an employee or to buy their products?
If we can develop our internal tribe not just so they like their work, but rather that they love their work and shout about it, if we translate that sense of engagement to outside of work with our friends our community wow we really could be ‘ Cool Britannia’ again!
In this Youtube video Seth Godin, challenges you to create a movement in 24 hours, to step up and be the change you believe in… will you do it?
You made various good points there. I did a search on the matter and found a good number of persons will agree with your blog.