This is the title of a book written by Paul Smith, the great British Designer and it is absolutely the approach to business that we need to guide us to enhance the customer service we offer.
In the sheer busyiness of our days we replicate/ copy - it is human nature after all. We are programmed to access and build on the familiar but if the familiar got us where we are today, then surely it is time to branch out and seek inspiration from things outside our normal frame of reference? So, take a walk outside at lunchtime. Notice what you notice and think what can I apply from this? Whether it be a double decker bus, a bus stop. a taxi or a train, a shop, someone walking a dog, a flower or a bee. Stop and consider how can I apply this to what I do? Now mor ethan ever we need to take risks, to be bold. So, to start you off take that trip outside and see what you can see and if you want further confirmation order the book!
www.amazon.co.uk/exec/obidos/ASIN/1900828294/ref=ord_cart_shr?%5Fencoding=UTF8&m=A3P5ROKL5A1OLE
Funny that you mention this, I was reading an article by Steven Shapiro yesterday and he was talking about this very topic.
http://www.steveshapiro.com/2009/06/24/innovation-lessons-from-around-the-house/
A good read.