Just seen 'Undercover Boss' in which a Marketing Director went undercover in his Holiday Parks undertaking roles as entertainer, cleaner and even cook. He visited 2 parks with very different atttitudes to work - one negative, lead by lack lustre and frustrated supervisors; the other content and proud - lead by a dynamic supervisor.
For me, ...
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This is the title of a book written by Paul Smith, the great British Designer and it is absolutely the approach to business that we need to guide us to enhance the customer service we offer.
In the sheer busyiness of our days we replicate/ copy - it is human nature after all. We are programmed to ...
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